If you spent any time on Twitter or LinkedIn in December 2025, you probably saw exactly what we’re about to talk about. Feeds were full of year-in-review posts, screenshots, swipe cards, and funny little stats about how people worked, what they shipped, and what they obsessed over all year. You know the format. Spotify Wrapped made it famous. Plenty of brands have tried to copy it since. Some pulled it off. Some really, really didn’t. In this episode, I sat down with Jack Cully, part of the team behind Granola, the AI meeting notes tool people genuinely love using. He walked us through how they built Granola Crunched, and why it worked so well.

Sales enablement only looks like a messaging problem from a distance. Up close, it’s usually a systems problem. No clear strategy, no feedback loop, and training that happens once, then disappears. Michele Nieberding breaks down how she transformed sales enablement at Treasure Data by starting with diagnosis, not deliverables. She shares how to spot the early signals, like stage-specific drop-offs and objection patterns, then use real rep conversations to build clear hypotheses about what’s actually breaking in the sales cycle.

If your competitive intelligence program feels like it’s failing, it’s not failing because you’re not working hard enough. It’s failing because the problem is infinite. Scale’s the real challenge. So today we’re talking about how to build the foundation of a competitive intelligence program that actually holds up. We’re looking at building a system that gives your company a real market point of view.

Platform repositioning is messy. You’re changing how the market understands you, how customers experience value, and how internal teams talk about the product. In this episode, I sit down with Jameelah Calhoun, VP of Market Strategy at Forter, to unpack what it really takes to reposition a platform when the pressure is high and the stakes are real.

Product marketers, you know this pain. You need insights yesterday, but the data is scattered across calls, surveys, dashboards, and internal docs. In this episode, Emily Pick shares how she used AI agents to run a multi-layered messaging gap analysis in just two hours, turning what normally takes weeks into a repeatable process. The big lesson is not magic prompts. It is getting clear on inputs first, then using automation to pull the right data, and finally using AI to pressure-test narratives and messaging angles fast.

Product launches are never “just a launch.” Some releases quietly drive retention, others reshape the business, and treating every launch like a Tier 1 moment creates burnout internally and noise externally. In this episode, Ashley Faus, Head of Lifecycle Marketing at Atlassian, breaks down how Atlassian thinks about launch tiers and how PMMs can use tiering to align teams, set expectations, and ship with more clarity and less chaos.

Every product marketer knows the feeling of walking into a meeting, bracing to prove your worth because most people do not really understand what product marketing actually does. Today, we are talking about how to demonstrate product marketing value in a way that is simple, credible, and impossible to misunderstand. Julien Sauvage, CMO at Cordial and former PMM leader at Salesforce, Gong, and Clari, joins us to share his expertise.

You're a product marketer trying to level up your career, but every time you open LinkedIn, it feels like everyone else has the perfect resume, the perfect job, and the perfect story. Meanwhile, you're tweaking resume bullet points at midnight and second-guessing every single word. On top of that, you feel stressed at work and you're not sure how to get help. Today, Yi Lin's tackling the real PMM conundrums that keep you stuck, including how to transform your resume from boring task list into compelling career story, plus we're sizing up the messaging strategies of giants like Gong and Outreach to uncover what actually makes positioning work.

You're leading a product marketing initiative you genuinely believe in, but every direction you turn, someone else is fighting for the same limited resources, the same stakeholder attention, and the same tiny sliver of executive patience. That's the reality for PMMs inside big organisations. Today, John McKiernan joins me to share exactly how he's mastered the art of internal buy-in using frameworks that simplify complexity, narratives that create emotional connection, and experimentation that builds credibility when everyone's fighting for the same limited resources.

Here's the brutal reality most PMMs face: you've built something genuinely valuable that solves multiple problems across different use cases, but explaining it without confusing everyone or sounding generic feels impossible. That's exactly why I brought in two experts, Jonathan Pipek and Craig Brown, who've cracked this code across dozens of companies. Together, they're walking us through platform storytelling that actually works, revealing how to expand your narrative without losing what made your original story compelling.

Navigating stakeholder relationships during massive change feels like solving a puzzle while someone keeps hiding the pieces. You're trying to align sales, customer success, leadership, and customers around a new narrative, but everyone's amygdala is firing warning signals that scream "stick with what we know!" That's the reality Anand Patel faced at Goldcast when they decided to shift from being "just a webinar tool" to owning the full video platform story.

Launching into a new ideal customer profile is one of the most exciting and nerve-wracking challenges in product marketing. Today, Natalie's walking us through her step-by-step playbook for navigating uncharted ICP territory with the kind of strategic precision that separates successful launches from expensive experiments.

If there's one phrase you hear on repeat in product marketing, it's customer obsession. We all want to be the voice of the customer inside our companies, but here's where most PMMs fall short: workload. We carry so much ownership already that carving out time for true customer insight often feels impossible. Where do you even start? How do you make it repeatable? And how do you scale an effort like that?

PMMs possess a powerful blend of strategy, insight, and impact, yet we're often the best-kept secret in our own organizations. Today, I'm sharing insights from my conversation with Hattie, PMM founder of productmarketers.com, on how to make your contributions impossible to ignore. Productmarketers.com is now one of the fastest-growing hubs for PMM jobs, insights, and community.

Kevin's one of the most creative problem solvers in PM, launching game-changing products as the first PMM for what's now Google Cloud, which includes Google Workspaces and Chromebooks for business and education. Since then, he's led category-defining efforts at Okta, Asana, and Grammarly, helping each rethink how they show up in the market and build genuine trust with customers.

I’m thrilled to welcome Michael Olson, Senior Director of Product Marketing at Splunk, who's had multiple at-bats helping companies find and own their market position. Michael's a trusted mentor, recognised as a top 100 PMM on ShareBird, and founder of the Product Marketer blog where he shares real insights from the field. It was a pleasure having Michael on and I’m excited for you to listen.

Sharon Markowitz, one of those rare product marketers who brings together deep business acumen, sharp customer insight, and genuine care for people. She's led product and partner marketing at world-class brands like Atlassian, LinkedIn, Intuit, and most recently Zoom, building go-to-market strategies that don't just drive business growth—they unlock real value for customers.

Terry Setiz is one of the sharpest minds in the game. Terry has spent over 20 years building go-to-market engines for brands like Coca-Cola, HBO, Hasbro, and for the last 12 years at Visa. He's launched campaigns with NFL stars, built strategies for Game of Thrones, and founded Visa's in-house agency Ad Hoc. Terry brings us a masterclass in turning CLV insights into actionable strategy.

Today's story centers on a product you've likely encountered: Ember's temperature-controlled smart mugs, those sleek beauties gracing Starbucks counters and Williams Sonoma shelves. But here's what makes this case study fascinating: Ember didn't stay content as a coffee mug company. They made a bold leap into an entirely different category, chasing a new audience with a completely different product.

Have you ever wondered how product marketers can not just survive, but thrive amidst constant change? If you’re anything like me, you’re always on the lookout for strategies to keep your product relevant in a rapidly changing space. I’m joined by Stephanie Sosa, an incredible PMM who has worked her magic at companies like Slack, Airtable and Credit Karma. I’m excited to share this episode with you.